FIA ETRC Media Report - Growth and Added Value from 2017 in to 2018
422.000 spectators and 98million TV headcounts - according to the latest FIA European Truck Racing Championship media report the FIA ETRC is gaining followers and audience reach at an accelerated rate and is performing above expectation.
An in-depth media review conducted internally at the end of 2017 has delivered exciting results, data and statistics which cast a positive light on the exposure received to one of motorsports most thrilling spectacles – the FIA European Truck Racing Championship.
Since the beginning of the 2016 season, the FIA ETRC has been under the custodianship of the European Truck Racing Association (ETRA), a fresh and innovative organisation promoting and running the championship on a day-to-day basis.
As well as catering for the hundreds of thousands of existing fans, ETRA drove forward a plan to escalate the media imprint of the championship.
ETRA, through its stakeholders, invested in the belief that the FIA ETRC richly merited an investment in a professional media and TV team which catered for all media and fans alike.
Therefore, ETRA brought added professionalism to the structure of communicating the action on race weekends with a new website, press office, social media channels and TV package.
Starting from scratch, the FIA ETRC Facebook page has grown exponentially since 2016 and now boasts 126,000 followers and has a reach of 9million users.
Among the results, which can be viewed via the link HERE. The review outlines some key facts relating to the championship. These are:
- Combined on-site audience of 422,000 spectators in 2017
- 39 Entrants over the 2017 season
- 98million combined TV audience reach in 152 territories
- 126,000 Facebook followers
- 362,000 live stream views
“The results of the media review are very pleasing, and we think this gives all stakeholders some very important traction going forwards in to 2018,” said ETRA’s Georg Fuchs.
“We have seen growth across all our existing media channels. For 2018 we aim to expand our efforts by adding another media channel - the Gaming market. It is another push to follow our digital strategy and to consolidate existing channels by focusing to industry media, both specialist and outside the direct industry.
This will give us some added credibility as our core objective will be to harness more commercial interaction and business-to-business activity for the FIA ETRC and all our teams, drivers and partners,” explained Fuchs.
The ETRA has consistently provided innovations in each of the two full seasons it has been involved in the FIA ETRC. In 2016 the FIA ETRC Fan Village was launched providing a special ambience with activations and information from key partners. For 2017 the Promoter’s Cup brought extra interest to privateer entrants in a ‘race within a race’ which added an extra dimension to the races and subsequent close fight between Jose Rodrigues and Andre Kursim, both of whom also went on to score remarkable outright wins.
The ETRA team is now preparing for the 2018 season. It will be one which will see another consistent calendar, familiar champions and race winners combined with new entrants and exciting new talent.
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