Growth on and off the track for FIA ETRC in 2018
Quality and Quantity Underline Positive and Progressive Season for FIA ETRC
The FIA European Truck Racing Championship’s official 2018 media report has evidenced further growth in one of motorsport’s most exciting and unique disciplines of racing.
The annual in-depth media review details some stimulating results, statistics and data on the exposure earned and generated by the FIA European Truck Racing Championship this season.
Since the beginning of the 2016 season, the FIA ETRC has been under the guidance of the European Truck Racing Association (ETRA), an innovative and progressive organisation overseeing the present and future of the popular championship.
Hundreds of thousands of fans from far-and-wide share ETRA’s enthusiasm and passion to celebrate and advance the footprint of one of motorsport’s most spectacular racing series.
Through understanding the needs of the teams, fans and partners of the FIA ETRC, ETRA has brought structure and communication, while also always seeking to promote events to both the solid foundation of existing followers and a host of potential new supporters.
Once again, the media presence of the FIA ETRC was increased in 2018.
With 111 million TV viewers worldwide, this represents an increase of a further 13 percent compared to the previous year.
Most of the races could also be watched in the live stream. Sport1, auto motor und sport, SWR, ARD (MoMa), ZDF (now Sport) or ntv.
The average number of visitors per event also increased by 11% compared to 2017, although a consolidation of the 2018 calendar to eight events took place, the majority of events saw increased attendance.
The FIA ETRC was thus able to inspire a proud 415,000 event visitors and welcome them to Europe's racetracks. As a result, the FIA ETRC remains one of the best attended ‘at the track’ championships.
Starting fresh in 2016, the FIA ETRC Facebook page has grown hugely and now boasts 131,550 followers in total. In addition to this the FIA ETRC also has a popular footprint on Instagram and Twitter feeding updates and media by the day.
The 2018 review outlines some key facts relating to the championship, such as:
- A combined on-site audience of 415,000 spectators over eight events in 2018.
- A record 20 full season trucks with a biggest entry of 26 in round eight in Spain.
- 111 million combined TV audience reach in 198 territories
- Over 700,000 live stream views
Further Innovations and Programs to Accelerate FIA ETRC Popularity in 2019 and Beyond
In addition to the promising results of the media report in 2018, ETRA director Georg Fuchs has outlined the framework in which the company will drive forward key messages for the future of the championship.
“First and foremost we need to thanks our fans, partners and competitors for another successful season in 2018” said Fuchs.
“We have again witnessed improvements across all our existing media channels.
“For 2019 the objective is to further expand our efforts by majoring on addressing the shortage of qualified professional drivers on the road and also giving those that are working in this industry the appreciation they deserve.
“The FIA ETRC is pure emotion. This means that we see ourselves as an ideal opportunity and platform for the industry to act on attracting more drivers to the industry.
“From 2019, we will steer and position the championship even more in this direction with all peripheries.”
Fellow ETRA director Rolf Werner also praised the efforts of the FIA ETRC in expanding its popularity throughout a pivotal 2018 season.
“The facts and data we are releasing today regarding 2018 shows once again that the work of the last few years of all involved are now becoming visible and this fabulous championship is back on track to the top,” commented Werner.
“This year we also found a serial partner in GRAMMER AG. They are a company which share our values equally and the innovative GRAMMER TRUCK CUP, a category to give equal importance to all drivers and teams flourished.”
The Future: Progress Never Stops in the FIA ETRC
The work of ETRA does not just stop at innovations and new media however.
Together with our partner Euro Truck Simulator 2 (ETS2), it launched a first gaming test event in which a remarkable 500,000 gamers were able to control a Goodyear and Krone branded trailer through a digital Europe.
February 2019 will see an even larger gaming event with more dynamic and inclusive components of the FIA ETRC and far more interesting cargo.
Similarly, ETRA will not stop at digital "on-track" activities in the field of gaming in 2019.
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BRERETON RETURNS TO TOP STEP OF OVERALL PODIUM
Having started on reverse pole, Shane Brereton drove spectacularly to take the overall win ahead of Téo Calvet and Sascha Lenz.
KISS CROWNED 2022 CHAMPION
With five races in hand, Norbert Kiss took the win in the penultimate Le Mans Bugatti race to be crowned the 2022 Drivers’ Champion.
MATCH POINT FOR KISS AS HE TAKES CLEAN SWEAP OF POLES IN LE MANS
With the possibility to wrap up the Drivers’ Championship in Race Three, Norbert Kiss is showing the pressure isn’t getting to him, taking a clean sweep of poles at the Le Mans Bugatti Circuit.
CALVET VICTORIOUS IN FRONT OF HOME CROWD
With the grandstands verging on full, Téo Calvet gave his home supporters something to cheer about taking double victory in the second race of the Le Mans weekend.
HAHN DENIES EARLY CHAMPIONSHIP WIN DESPITE KISS VICTORY
In terms of winning the championship early, Norbert Kiss did everything he needed to, winning Race One, but Jochen Hahn’s fourth place confirmed the title won’t be decided today.
12TH POLE FOR KISS BRINGS HIM ONE STEP CLOSER TO 2022 CHAMPIONSHIP
Norbert Kiss will start the first race of the Le Mans Bugatti weekend from pole position, bringing him one step closer to wrapping up the 2022 Drivers’ Championship.
Le Mans Preview: Who can catch Kiss
The penultimate round of the 2022 Goodyear FIA ETRC takes place at Le Mans this weekend.
KISS TAKES POLE IN WET ZOLDER QUALIFYING
For the tenth time this season, Norbert Kiss claimed the top spot for the opening race at Zolder
The Goodyear FIA ETRC moves on to Belgium this weekend for round six of the truck racing season.
PROMOTER’S CUP REVIEW MOST
Jamie Anderson returned to racing after the summer break with a bang, as he took two overall and two Promoter’s Cup wins last weekend at Most.
ANDERSON DOMINATES MOST DESPITE TURBO TROUBLES
Jamie Anderson has taken his fourth overall victory of the season and ninth Promoter’s Cup win in a dominant lights-to-flag display for the final race at Most.
KISS NARROWLY BEATS LENZ TO MOST POLE TWO
With one of the narrowest margins the Goodyear FIA ETRC has seen all season, Norbert Kiss just beat Sascha Lenz to pole for the second qualifying session at Autodrom Most.
ANDERSON VICTORIOUS IN LAST CORNER DIVE
Jamie Anderson had spectators on the edge of their seats for the last corner of Race Two, stealing a hard fought victory from Lukas Hahn.
KISS WINS DRAMATIC MOST RACE ONE
Extending his championship lead, Norbert Kiss conducted another lights-to-flag victory ahead of a dramatic race behind him.
KISS CONTINUES POLE RUN IN RECORD-BREAKING STYLE
Norbert Kiss has taken pole position ahead of the first race at Autodrom Most, breaking the lap time record set in 2009.
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Promoter's Cup review Nürburgring
After a tough few races, Téo Calvet turned around his campaign last weekend, and put himself back into the hunt for the Promoter's Cup title.
ANDERSON TAKES SECOND OVERALL WIN IN SPECTACULAR COMEBACK
For the final race around the Nürburgring, Jamie Anderson finished his turbulent weekend on a high, securing his second overall career victory.
SECOND HAHN VICTORY AT THE NÜRBURGRING
Repeating the lights to flag feat his son achieved yesterday, Jochen Hahn took the win in the first race on Sunday.
JOCHEN HAHN TAKES FIRST 2022 POLE AMID KISS BLACK SMOKE ISSUES
Jochen Hahn has continued the winning streak started by his son Lukas Hahn yesterday, taking his first pole position of the season for Race Three of his home event.
LUKAS HAHN TAKES MAIDEN WIN IN FRONT OF HOME CROWD
Lukas Hahn had a flawless second race at the Nürburgring, taking his maiden Goodyear FIA ETRC victory in front of his home crowd.
VICTORIOUS KISS ON NÜRBURGRING RETURN
Following his pattern from the season, Norbert Kiss has converted his pole position into a win for Race One in dominant style.
KISS STRIKES AGAIN FOR SEVENTH POLE
Continuing to be unbeatable over one lap, Norbert Kiss has taken his seventh pole of the season.
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Promoter’s Cup Review Slovakia Ring
It was a clean sweep in the Promoter’s Cup at the Slovakia Ring, as British racer Jamie Anderson took four category wins and topped his weekend off by claiming his first overall race victory.
THREE OUT OF FOUR FOR KISS IN SLOVAKIA
Norbert Kiss has repeated his Hungaroring performance, taking three of the four race victories on offer during the Slovakia Ring event.
Lights-to-flag win for Kiss in Race 3
Converting another pole position to race victory, Norbert Kiss has claimed his 70th Goodyear FIA ETRC victory.
Kiss nets sixth pole of the season
Norbert Kiss has kept up his qualifying dominance by taking another pole position ahead of the third race at the Slovakia Ring.
ANDERSON DEFIES KISS FOR INAUGURAL OVERALL WIN
The dust was flying in the second race at the Slovakia Ring as Jamie Anderson defended hard to hold onto reverse pole claiming his first Goodyear FIA ETRC overall victory.
KISS TAKES WIN IN RACE 1 AT THE SLOVAKIA RING
In another dominant display, Norbert Kiss has added another win to his name in 2022, extending his championship lead over Sascha Lenz and Jochen Hahn.
KISS DOES IT AGAIN TO TAKE FIRST SLOVAKIAN POLE
Remaining the only driver of 2022 to take pole position from a qualifying session, Norbert Kiss will start the first Slovakia Ring race from the front of the grid.
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SLOVAKIA RING PREVIEW
After a two year break, the Goodyear FIA ETRC returns to the Slovakia Ring for round three of the 2022 championship.
Promoter’s Cup review Hungary
The battle in the Promoter’s Cup is heating up, as Shane Brereton takes over the lead in the standings with a double win in Budapest.
HOME HAT-TRICK FOR KISS
In a disappointing end to the weekend for Téo Calvet, that saw him retiring from the lead of the race, Norbert Kiss claimed a hat-trick of victories at his home event.
DOUBLE DOMINATION FOR KISS IN HUNGARY
For the second day in a row, Norbert Kiss has converted his pole position to race victory at the Hungaroring.
39TH POLE FOR KISS FOR HUNGARORING RACE THREE
Norbert Kiss has continued his run of scoring every pole position in 2022, taking qualifying two in his usual dominant fashion.
LACKO TAKES FIRST WIN OF SEASON AFTER RED FLAG CHAOS
Adam Lacko took his first win of the season in a red flag restarted second Hungarian race.
HOMETOWN HERO KISS DOMINATES RACE 1
Bringing home the first victory of the weekend and converting his pole from yesterday, Norbert Kiss was in a league of his own. Crossing the line 9.3 seconds ahead of the rest of the grid, his win was never in question nor under threat.
KISS TAKES POLE AT HOME EVENT
After having dominated the free practice sessions on Friday, Norbert Kiss stayed on top for qualifying, taking pole position for the first race of his home event.
Fans can expect a Super Racing Festival of Motorsport, as the truck racing grid is joined by the FIA World Touring Car Cup and the FIA eTouring Car World Cup at the Hungaroring this weekend.
Promoter’s Cup review Misano
French driver Téo Calvet took three victories in the first round of the season, while his closest competitor Shane Brereton prevented him from taking a clean sweep.
LENZ BECOMES THIRD WINNER OF 2022
Having featured on every podium this weekend, Sascha Lenz ended the Misano weekend in the best way, taking his first win of the season.
KISS ON TOP AGAIN IN MISANO
It was another made to look easy race victory for Norbert Kiss, who has extended his championship lead after race 3.
DOUBLE MISANO POLE FOR KISS
Racing in a class of his own, Norbert Kiss took pole position for the third race at Misano World Circuit with a comfortable four-tenth advantage.
ALBACETE TAKES FIRST WIN SINCE 2019
Antonio Albacete took the second victory of the weekend at Misano World Circuit after passing René Reinert for the lead of the race at the halfway point.
UNSTOPPABLE KISS TAKES 64TH VICTORY
With a text book lights to flag win, Norbert Kiss took the first win of the 2022 season at the Misano World Circuit.
FIRST POLE OF 2022 TAKEN BY KISS
Picking right back up from where he left off in 2021, Norbert Kiss has put his Révész Racing truck on pole for the first race of the season.
The Goodyear FIA ETRC is back in action this weekend, as the new season kicks off in Misano, Italy on 21/22 May with fans returning to the track.
GOODYEAR RETREADS RACING TYRES FOR ON-ROAD USE
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Entry period for this year’s FIA European Truck Racing Championship season has opened today, with competitors willing to take part in the full campaign accepted until Friday, April 22