GOODYEAR FIA ETRC INNOVATION CAMP
New area showcases sustainable transport solutions from different manufacturers
As part of the roadmap towards sustainable racing, ETRA, the promoter of the championship, continues to utilise its platform to drive change.
The unique Goodyear FIA ETRC racing and paddock atmosphere doesn’t only attract fans, it also functions as an industry exhibition for OEMs, fleet owners, drivers and business decision takers.
The Innovation Camp is a new addition in the ETRC paddock, which is organised in collaboration with the local Event Organisers and the International Truck of Year (ITOY), in a bid to help boost sustainable developments and increase the acceptance of alternative technologies in the industry and amongst truck drivers.
The area is a platform for manufacturers, to showcase their sustainable developments and present alternatively powered trucks to the industry, truck drivers and fans, who visit the truck races.
“The Innovation Camp has been very well received by industry representatives and fans alike,” said ETRA Managing Director Georg Fuchs. “As part of our strategy we want to be open to any kind of technology, and it's a great opportunity to introduce new technologies to the actual users, as truck drivers often play an important role when it comes to buying decisions.”
ITOY Chairman Gianenrico Griffini added: “The Innovation Camp is a powerful platform for truck manufacturers to show what the industry can deliver today in terms of sustainable transport and meet tomorrow's transport needs.”
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