FIA ETRC set to continue highlighting truck driver deficit across Europe through #onetruckfamily campaign
Continuing the momentum already attained since the #onetruckfamily campaign was first launched last year, the FIA European Truck Racing Championship will continue its efforts in promoting some of the key challenges in the truck and haulage transportation industries.
The #onetruckfamily initiative aims to emotionalise and transfer the positive image of truck racing and its drivers to the road, at the same time celebrating the importance and the professionalism shown by those working in the industry.
The 2019 media review showed that the FIA European Truck Racing Championship provides an ideal platform to emotionalise brand messages and create a strong brand attachment with the consumer.
192 Million people engaged with the series on social media, and in its first year 52.200 people from the truck racing community embraced the #onetruckfamily campaign.
“What we have learned last year is that there is a huge appetite for truck culture and a real enthusiasm and understanding in how important the industry is for society overall,” said ETRA director Georg Fuchs. “The #onetruckfamily campaign is our answer and contribution to one of the biggest challenges of the industry - the driver shortage issue.
“We want to enhance the prospects through expressing how varied and cool such a profession as the truck industry is. Emotions are needed for that purpose, and the FIA ETRC-platform is the best way to naturally create and deliver these emotions.”
To celebrate the truck driving vocation and highlight how important their work is to society and industry throughout Europe, the FIA ETRC hosted several #onetruckfamily events last year, where in collaboration with Goodyear, IVECO, Grammer, Mercedes and SWL a selection of truck drivers from all walks of life were invited to the races.
The so called Road Heroes were given insights into the FIA ETRC paddock, race control and media centre, as well as being a featured part of the pre-race grid ceremonies. They were introduced to the crowd, interviewed about their work and how they are appreciated by the public at large.
Ahead of the race at the Hungaroring, near Budapest in June, the V4 Logistics Forum was held discussing the current challenges faced by the trucking industry. The forum reached for the goal of creating platforms where logistic professionals and participating countries could conduct dialogues about the industry’s technological advances, latest trends, challenges and its future.
To celebrate the significant contribution of the industries professional female talent, seven of Germany’s most engaged and dedicated women truck drivers were specially invited to the race at the Nürburgring in July. The event was intertwined by several key events at the ADAC Grand Prix which ranged from industry forums and symposium events to business-to-business get-togethers and new product launches.
The consistent thread running throughout conversations last year was, that the Road Heroes were “proud” and “motivated” to represent their vocations, but that the challenges for future generations of drivers were “uncertain” and “challenging”.
“The experience of coming to a race is a pleasurable one for them, but it also showcases that whether there are heroes on the track or on the road, the passion and honour is the same.
“To see the Road Heroes get their moment in the spotlight at the races was great because as a sport and business we feel that there should be greater recognition for the professionalism and dedication that they display day-in and day-out across the roads of Europe.”
“At the FIA ETRC we believe that the truck industry can further promote itself into being an attractive, interesting and rewarding profession for future generations, and through #onetruckfamily this can be communicated in an educational, emotional and entertaining way.”
KISS CLAIMS FIFTH TITLE WITH DRAMATIC WIN
With five races to spare, Norbert Kiss has claimed his fifth Goodyear FIA ETRC title, whilst his and Antonio Albacete’s finishing positions secured the team’ title for Révész &T Sport.
KISS SETS THE PACE WITH SECOND POLE AT LE MANS
Norbert Kiss stormed to another pole position at Le Mans Bugatti as he seeks out his fifth Goodyear FIA ETRC title.
ANDERSON TAKES FIRST OVERALL WIN AS TITAN DRIVER
Having been on the cusp of getting a win throughout the season, Jamie Anderson got the job done in Le Mans Race Two, with a compelling drive and defence to hold off some of the biggest names in truck racing.
KISS ONE STEP CLOSER TO FIFTH TITLE WITH LE MANS WIN
Norbert Kiss has moved closer to claiming his fifth Goodyear FIA ETRC title, after taking another lights-to-flag victory over Jochen Hahn and Steffi Halm.
KISS CONTINUES QUALIFYING DOMINANCE WITH POLE ONE AT LE MANS
Keeping up his record this season of claiming every pole position, Norbert Kiss will start Race One, once again, from the front of the grid. Jochen Hahn, closest championship rival, will be alongside him, having missed out on the front spot by a marginal three-tenths of a second.
KISS ON TOP IN RACE THREE
Converting his pole position to race victory, Norbert Kiss adds a second win to his Goodyear FIA ETRC Zolder Campaign.
Kiss dominates final Zolder qualifying
Norbert Kiss has, once again, placed his MAN Révèsz Racing truck on pole position for Race 3 of the Goodyear FIA ETRC at Zolder.
THIRD WIN FOR HAHN AS RODRIGUES RETURNS TO OVERALL PODIUM
Jochen Hahn has made a 25-point dent in Norbert Kiss’ championship lead taking victory in Race One whilst the Hungarian failed to finish. José Eduardo Rodrigues made a return visit to the overall podium, claiming his eighth Promoter’s Cup victory behind Sascha Lenz.
FIRST POLE AT ZOLDER GOES TO KISS
Keeping up his unbroken pole record this year, Norbert Kiss has put himself at the front of the grid for the first Goodyear FIA European Truck Racing Championship race this weekend.
RAINY END TO MOST BRINGS ANOTHER KISS VICTORY
Timing his overtake on Steffi Halm perfectly, Norbert Kiss has made it three out of four wins at the fifth round of the Goodyear FIA European Truck Racing Championship.
WIN 12 FOR KISS AT WET MOST
Norbert Kiss has taken race victory ahead of Adam Lacko and Jochen Hahn at the penultimate Goodyear FIA ETRC round at Autodrom Most.
RAIN SOAKED MOST NO MATCH FOR POLE SITTING KISS
The rain that was predicted to feature during Sunday’s truck action couldn’t stop Norbert Kiss from taking another competitive pole position ahead of Race 3 at the Autodrom Most.
LACKO LIVENS CZECH CROWD WITH HOME WIN
On his second Goodyear FIA European Truck Racing Championship race of 2023, Adam Lacko converted his reverse grid pole to a spectacular win in front of home crowds.
KISS DOES IT AGAIN IN OPENING MOST RACE
Norbert Kiss repeated his 2023 pattern, converting his pole position into a race win to take his 11th victory of the season.
KISS STILL THE QUALIFYING KING AFTER SUMMER BREAK
Norbert Kiss has resumed his championship campaign back on top, claiming the first pole position of the Czech Truck Prix weekend.
PREPARE FOR POZNAŃ
The Goodyear FIA ETRC makes its first ever stop in Poland this weekend for the third round of the championship.
Live terrestrial TV premiere for the Goodyear FIA ETRC
For the first time ever the Goodyear FIA ETRC racing action will be broadcast live on terrestrial TV
SLOVAKIA RING PREVIEW
Round two of the season will see the racing titans return to the Slovakia Ring
KISS CONTINUES POLE STREAK WITH SECOND FRONT ROW START IN MISANO
Norbert Kiss has taken the second pole position at Misano World Circuit ahead of Sascha Lenz and Jochen Hahn.
COMEBACK KISS IN RACE TWO
Norbert Kiss raced from the back of the grid to take victory in Race Two.
HAHN CLAIMS VICTORY AT MISANO WORLD CIRCUIT
Jochen Hahn secured the vistory in the first race of the season
Goodyear FIA ETRC offsets unavoidable emissions from the 2022 season
After reducing on track emissions by up to 92% over the last two years, ETRA has responsibly offset unavoidable emissions for the 2022 season
ETRC receives notable mention in motorsport sustainability ranking
ETRC ranks 16th overall out of 105 globally recognised motorsport championships
GOODYEAR FIA ETRC EVENT IN HUNGARY CANCELLED
Hungaroring withdrew from agreement to host Hungarian race due to reconstruction work at the track
XAVIER MARTIN: TRUCK RACING IS MY SECOND FAMILY
How truck racing became his passion and the true #onetruckfamily spirit in the ETRC paddock
BRERETON RETURNS TO TOP STEP OF OVERALL PODIUM
Having started on reverse pole, Shane Brereton drove spectacularly to take the overall win ahead of Téo Calvet and Sascha Lenz.
KISS CROWNED 2022 CHAMPION
With five races in hand, Norbert Kiss took the win in the penultimate Le Mans Bugatti race to be crowned the 2022 Drivers’ Champion.
MATCH POINT FOR KISS AS HE TAKES CLEAN SWEAP OF POLES IN LE MANS
With the possibility to wrap up the Drivers’ Championship in Race Three, Norbert Kiss is showing the pressure isn’t getting to him, taking a clean sweep of poles at the Le Mans Bugatti Circuit.
CALVET VICTORIOUS IN FRONT OF HOME CROWD
With the grandstands verging on full, Téo Calvet gave his home supporters something to cheer about taking double victory in the second race of the Le Mans weekend.
HAHN DENIES EARLY CHAMPIONSHIP WIN DESPITE KISS VICTORY
In terms of winning the championship early, Norbert Kiss did everything he needed to, winning Race One, but Jochen Hahn’s fourth place confirmed the title won’t be decided today.