Launched at the beginning of 2019, the #onetruckfamily campaign highlights the deficit of truck drivers throughout Europe and celebrates all professionals in the industry
Continuing the momentum already attained since the #onetruckfamily campaign was first launched in 2019, the Goodyear FIA European Truck Racing Championship continues its efforts in promoting some of the key challenges in the truck and haulage transportation industries.
The #onetruckfamily initiative aims to emotionalise and transfer the positive image of truck racing and its drivers to the road, at the same time celebrating the importance and the professionalism shown by those working in the industry.
“We have learned that there is a huge appetite for truck culture and a real enthusiasm and understanding in how important the industry is for society overall,” said ETRA managing director Georg Fuchs. “The #onetruckfamily campaign is our answer and contribution to one of the biggest challenges of the industry - the driver shortage issue.
“We want to enhance the prospects through expressing how varied and cool such a profession as the truck industry is. Emotions are needed for that purpose, and the ETRC-platform is the best way to naturally create and deliver these emotions.”
“At the ETRC we believe that the truck industry can further promote itself into being an attractive, interesting and rewarding profession for future generations, and through #onetruckfamily this can be communicated in an educational, emotional and entertaining way.”